US Wind Summer Ad Campaign
As a developer of offshore wind in the emerging category, US Wind's project faced significant opposition from local communities and activist organizations.
Our research showed that most people favor offshore wind and renewable energy. Our team developed an advertising campaign that focused on the positive attributes obtained from wind energy. The campaign successfully helped counter the opposition, NIMBYism, and erroneous information in the market.
Core elements of the campaign included a targeted digital campaign to geo-target our key audiences, print to reach voting adults, and strategically-placed outdoor to target incoming beachgoers.